I’ve always argued that the journalists concept of ‘will to win’ was total tosh. My view was more that winners absolutely hate losing, which is a far different thing.
But, chatting to a local, virtually unbeatable, king of the river the other day he hit me with a new one: “I’d retire tomorrow if I knew no other <person> could win”. So in this instance, it is the thought of someone else winning that is the ultimate anathema, the unthinkable prospect that keeps out there and at the front.